
The Heart of Cat Johnson Co
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s
April 24 Coworking Convo: Attracting Young People to Your Coworking Space

I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s

It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day

I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends,

Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment

Best Life Books is a monthly roundup of books and audiobooks for purposeful entrepreneurs, including coworking space operators, community managers, and anyone working for a

Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and

Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for

This is Ed. He’s part of our community at NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to

Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The

Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and

I fancy myself a pretty savvy independent professional. I work out of coworking spaces, I know my way around podcast rooms and media booths, I

My friends at GCUC Community recently hosted a facilitated discussion on communication and connection during racial unrest. Panelists for the event were Valerie Williams from

A handful of years ago, my partner Shout and I were visiting family in a small town in Northern California. The plan was to meet

Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer

I just got a notification on my phone that someone registered for this month’s Coworking Convo on marketing coworking post-COVID. It’s the 249th notification I’ve

Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless

Now that virtual coworking is the rage, we’re all spending a lot of time on Zoom. So we may as well make it interesting, right?

Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the

Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we

Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your

Your members are home. They may be scared, they may be overwhelmed and they may be isolated. Now is not the time to go into

Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your

Workspace news can be overwhelming. The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and

Every month, Action for Happiness creates a calendar of things to do to increase wellness, happiness and connection. The calendars are full cool ideas and

Like most people, I’ve had waves of frustration, fear and overwhelm about work, virus, future etc. Uncertainty is hard and my temptation is to overmanage,

A: Acceptance B: Breathe C: Create and collaborate D: Dig deep and distance yourself E: Engage with your people F: Focus on friendship G: Give

Late last year, I had an idea that wouldn’t leave me alone. I’m always on the lookout for ways to support coworking space operators—particularly with

Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of

I really like Instagram Stories. But that’s a relatively new development. For a long time I didn’t get it, I didn’t really use it and,

It’s Saturday morning, I’m a pinch under the weather, and Shout and I are catching up on all the Kobe tributes. There’s a lot to