June 26 – Coworking Convo: Creative Marketing Strategies for your Space
Your videos don’t have to be perfect to be engaging. If your goal is to connect with your members, potential members, and your extended community,
Do you need to stretch your comfort zone when it comes to creating blog posts, videos, streaming conversations and virtual events? Smart move. If I
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or
2020 has warped time. This year has accelerated at a pace which has me losing track of months, and everything is simultaneously standing still. So
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day
I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends,
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment
Best Life Books is a monthly roundup of books and audiobooks for purposeful entrepreneurs, including coworking space operators, community managers, and anyone working for a
Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for
This is Ed. He’s part of our community at NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to
Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and
I fancy myself a pretty savvy independent professional. I work out of coworking spaces, I know my way around podcast rooms and media booths, I
My friends at GCUC Community recently hosted a facilitated discussion on communication and connection during racial unrest. Panelists for the event were Valerie Williams from
A handful of years ago, my partner Shout and I were visiting family in a small town in Northern California. The plan was to meet
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer
I just got a notification on my phone that someone registered for this month’s Coworking Convo on marketing coworking post-COVID. It’s the 249th notification I’ve
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless
Now that virtual coworking is the rage, we’re all spending a lot of time on Zoom. So we may as well make it interesting, right?
Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your
Your members are home. They may be scared, they may be overwhelmed and they may be isolated. Now is not the time to go into
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your
Workspace news can be overwhelming. The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and