Cat Johnson

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Lists

20 Oct

4 Marketing Fundamentals for Coworking Space Teams

  • In Lists, Marketing and Branding, Pro Tips
  • 0 comment
marketing-fundamentals
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” This particular mentor was one of my basketball coaches, and she was trying to get me to
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22 Sep

11 Community Outreach Strategies for Coworking Spaces

  • In Business, Lists, Marketing and Branding
  • 0 comment
community-outreach-coworking
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day and have witnessed its growth from a small movement into a
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11 Aug

Best Life Books: Recommended Reads for Purposeful Entrepreneurs

  • In Best Life Books, Diversity + Inclusion, Inspiration, Lists, Recommended Books, Well-Being
  • 0 comment
best-life-books-aug-20
Best Life Books is a monthly roundup of books and audiobooks for purposeful entrepreneurs, including coworking space operators, community managers, and anyone working for a brighter future. I’ve included links to purchase the books on Amazon
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17 Jun

6 Strategies to Attract New Markets to Your Coworking Space

  • In Coworking, Lists, Marketing and Branding, Pro Tips
  • 0 comment
attract-members-coworking
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and how it could benefit them. The pandemic has proven to countless
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12 Jun

9 Takeaways from a Juicy Conversation About Diversity, Inclusion and Communication

  • In Community, Diversity + Inclusion, Lists
  • 0 comment
diversity-inclusion-workspace
My friends at GCUC Community recently hosted a facilitated discussion on communication and connection during racial unrest. Panelists for the event were Valerie Williams from the Converge Firm, Rory Verrett from Protege Search, and Ebbie Parsons from Yardstick Management.
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26 May

26 Questions Members Have About Returning to Your Coworking Space

  • In Community, Coworking, Lists, Marketing and Branding
  • 1 comment
member-questions-coworking
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
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16 Apr

25 Virtual Coworking Ideas for Workspace Communities

  • In Community, Coworking, Lists, Pro Tips, Workspace Industry
  • 2 comments
virtual-coworking-ideas
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are. As cities around the world have shut
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08 Apr

Pandemic Posts: 13 Content Ideas to Engage Your Members

  • In Blogging, Coworking, Lists, Marketing and Branding, Pro Tips
  • 1 comment
panddmic-posts
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your community. Resist the temptation to isolate and create
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12 Feb

11 Ways I’ve Screwed Up Instagram Stories

  • In Lists, Marketing and Branding
  • 0 comment
instagram-stories-coworking
I really like Instagram Stories. But that’s a relatively new development. For a long time I didn’t get it, I didn’t really use it and, when I did, I wasn’t very good at
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09 Aug

23 Things I Love About Coworking Right Now

  • In Community, Inspiration, Just for Fun, Lists
  • 0 comment
For Coworking Day 2018, I wrote an open letter to community managers. They are the heartbeat of coworking, they have an almost-impossible job, and they deserve our undying praise and gratitude. So don’t forget to
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?