I get it.
You’re funny, smart, thoughtful and well-informed.
The publications you read all have quippy titles that arouse your curiosity and compel you to read them.
Even the weekly
Write your headline first.
The formula used to be:
Write an articleDecide on a title
Not so with content marketing.
Your headline is
A major misunderstanding around content is that you need a clear voice and unique angle before you begin.
The truth is that the clarity and angle come with creating.
You need feedback, data
I read a lot of books.
I kick back on the couch, flip on the reading light, and get lost between the pages.
I’m usually reading a nerdy marketing or productivity book, but
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to write about, I have some tough love for you:
You’re
You know what’s really nice?
When joining a coworking space helps you improve and grow your business.
Yep, fast wifi is great, and the always-on coffee is a nice perk, and access to meeting rooms and a community of fellow
Updated 1/7/2019
One of the most powerful aspects of content marketing is that it can be used for just about anything.
Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience.
Content marketing is about knowing who your audience is and creating content that speaks directly to them.
It’s about acting as a magnet rather than
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here.
Hi there
Content can be stressful.
There, I
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
