January Convo: Convo #50 – Celebrating the Co in Coworking
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
A major misunderstanding around content is that you need a clear voice and unique angle before you begin. The truth is that the clarity and
I read a lot of books. I kick back on the couch, flip on the reading light, and get lost between the pages. I’m usually
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey
Small, community-focused coworking spaces face an interesting challenge. Amid chatter of the industry’s insane growth and the mind-boggling valuations of corporate coworking spaces, operators
Blogging is not for the weak. Like taxes, and parenting (I hear), it just keeps coming. You write an epic post one week and the
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos,
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re