Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It's about acting as a magnet rather than a … [Read more...]
It’s Not Just You. Creating Content Can be Stressful.
I received a record number of responses to last week's Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here. Hi there Content can be stressful. There, I said it. It’s a challenge to consistently … [Read more...]
How to Use Content to Get Potential Members into Your Coworking Space
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he said, “I’ve been reading and sharing your blog … [Read more...]
4 Common Headline Mistakes You May be Making on Your Coworking Blog
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your coworking blog headlines right. Years ago, when someone told me that publications now write headlines before writing the content, I … [Read more...]
9 Proven Ways to Strengthen Your Coworking Blog
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve been there. Content marketing, and blogging, in particular, is made up of a lot of different parts. … [Read more...]
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