Cat Johnson

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content

08 Jan

Are You Creating a Wall with Your Words?

  • In Pro Tips, Writing
  • 0 comment
wall-of-words-coworking-cat-johnson
I read a lot of books. I kick back on the couch, flip on the reading light, and get lost between the pages. I’m usually reading a nerdy marketing or productivity book, but
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10 Apr

50+ Blog Post Prompts for Busy Coworking Space Teams

  • In Blogging, Lists, Marketing and Branding, Popular, Pro Tips, Writing
  • 8 comments
coworking-blog-post-ideas
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to write about, I have some tough love for you: You’re
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28 Jan

5 Ways to Support Your Coworking Members with Content

  • In 2 Minute Tips, Community, Lists, Marketing and Branding
  • 0 comment
coworking-content-support-members
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on coffee is a nice perk, and access to meeting rooms and a community of fellow
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07 Jan

Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You

  • In Coworking, Lists, Marketing and Branding, Pro Tips
  • 0 comment
content-marketing-coworking-space
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
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05 Sep

Good Content is a Magnet, not a Cropduster

  • In 2 Minute Tips, Marketing and Branding
  • 0 comment
coworking-content-magnet
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It’s about acting as a magnet rather than
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16 Jul

It’s Not Just You. Creating Content Can be Stressful.

  • In Blogging, Coworking, Marketing and Branding, Writing
  • 0 comment
content-for-coworking-space
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here. Hi there Content can be stressful. There, I
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08 Feb

How to Use Content to Get Potential Members into Your Coworking Space

  • In Marketing and Branding, Workspace Industry
  • 2 comments
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
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11 Oct

4 Common Headline Mistakes You May be Making on Your Coworking Blog

  • In Lists, Marketing and Branding, Pro Tips, Writing
  • 0 comment
headline-mistakes-coworking-blog
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your coworking blog headlines right. Years ago, when someone told me that publications now write
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26 Jul

9 Proven Ways to Strengthen Your Coworking Blog

  • In Blogging, Marketing and Branding
  • 0 comment
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve been there. Content marketing, and blogging, in particular, is
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17 May

What a Lacrosse Vendor Can Teach Coworking Spaces about Content Marketing

  • In Coworking, Marketing and Branding, Pro Tips
  • 0 comment
content-marketing-coworking
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why trying to reach everyone is a waste of time and resources, and how directly
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?