Join The Lab marketing community for coworking spaces
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why
Dear GCUC We need to talk. I hoped that this year’s conference would be good. It wasn’t. It was freaking, over-the-moon fantastic. Whatever you’ve done
There’s a lot to love about the global coworking movement. We’re a community of people who collaborate, share and support each other. Building on the
A common question among coworking space operators is how to attract new members. Whether it’s a new space just opening its doors, a space that’s
There are a lot of great coworking spaces out there. When it comes to finding the right coworking space for you, things to look for
Ask members of any coworking space why they joined and they’ll likely say they didn’t want to work alone. Fast wifi is great, comfortable chairs
The coworking industry is on an insane growth trajectory. Coworking spaces are opening faster than we can keep track of, the news is full of
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
I made my debut on the local news last week. I was wearing my pajama hoodie, with no bra and no makeup. My hair was
Finland regularly ranks at the top of global education standings but the country is revamping its educational system. Instead of curriculum centered around traditional math,
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
For a long time it was assumed that drugs cause addiction. You take drugs, you get addicted. An experiment with rats proved this to be
A friend recently asked my advice about finding the right coworking space. She’s new to the concept of coworking but she wants to get away from
What could Americans do with an additional 30 billion hours per year? Spend more time with friends and family? Pursue hobbies and side projects? Engage
Concerned about climate change? Me too. The powers-that-be may dismiss the urgency of climate issues so we need to take things into our own hands. There
Every week at NextSpace, my home coworking space in Santa Cruz, California, the community managers post a question on our whiteboard. We have some very
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to
The coworking community is an endless fount of wisdom. From industry pioneers and coworking space operators to coworking members, thought-leaders and future of work enthusiasts,
The best images for your coworking blog, website and other content platforms are the ones from your own space. They reflect your community, your culture
The other day in my home coworking space, I overheard a conversation that went something like this: Person 1: Hey, did I show you the
When insiders talk about the coworking industry we talk about its staggering growth and rapid evolution from a small movement into a global phenomenon. But, in real
Small, community-focused coworking spaces face an interesting challenge. Amid chatter of the industry’s insane growth and the mind-boggling valuations of corporate coworking spaces, operators
There are a ton of different types of coworking spaces, with more being built all the time. Some cater to rock climbers, some to social
The word “hustle” is a bit misunderstood. In startup culture, it’s generally celebrated as a lifestyle of little sleep, little time off, little self-care, a
Blogging is not for the weak. Like taxes, and parenting (I hear), it just keeps coming. You write an epic post one week and the
Earlier this year at the Global Coworking Unconference Conference (GCUC) in Los Angeles, a video celebrating the global coworking movement premiered. The video shares some
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like