March 27 Coworking Convo: Turning Office Renters into Community Members
You know about all the connections, collaborations, and transformations that happen in your coworking space, but does your local community? I see three challenges space
As a coworking space operator, you solve a lot of problems. Whether someone needs a workspace away from home, a meeting room, an office for
In advance of the Coworking Creators Summit on October 23, we asked our Summit teachers to share their best insights into storytelling, getting content momentum,
Garrett Tichy is a masterful brand builder who built one of the most recognizable coworking brands, Hygge Coworking, and has now co-founded Seemingly Overzealous Ice
I had a call recently with a coworking space operator who used to be the only space in town. Now there are 15 other coworking
Updated 7/11/25 Heads up, friends: Coworking Day is right around the corner. This international holiday tends to sneak up on space operators. But you want
Coworking is growing too fast for you to be just another generic workspace brand. The coworking brands that will thrive moving forward are those that
Let’s chat about the target audience for your coworking space. When I made the shift from writing about coworking to being part of the coworking
Clear social media strategies for your coworking space are essential to building a thriving business. Social media, when used strategically, can be a valuable tool
Brand strategy best practices say you should “niche down until it hurts.” But let’s flip that. What if we niche down until it hits? Until
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
In a recent Lab Workshop, we had sales coach Tyler Archer zoom in from New Zealand to teach us how to increase member conversion with
QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago,
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
You’re not selling desks and wifi. Here are the things remote workers struggle with—many of which coworking solves. Surface your solutions to these struggles in
A guest post by our friends at CoWello Do you have any empty desks at your coworking space? Are you looking for ways to draw
Updated February 4, 2023 I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in
Updated December 8, 2022 Ready to get serious about your coworking blog? Start now with some end-of-year posts. This is a good time of year
Lukewarm brands will get left behind. You must be clear in your vision, values, mission and purpose and build community around them. No more hiding,
If PR is part of your marketing strategy (as it should be), this one is for you. There is nothing more valuable than hearing from
Remote work is not going away, and we have the stats to prove it. Here are 14 remote work statistics and what they mean for
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to
Writing is the core of all marketing. So you’ve go to get it right. Here are 4 tips to become a better writer. Understand who
Want to improve your marketing? Spend more time talking to your community. The insights that come with truly understanding your members and customers will guide
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach