2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.
A couple of years ago, digital marketing agency Heroic Search shared their top tips for marketing a coworking space. I wanted to delve deeper, so I asked some coworking space operators and visionaries for their top
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your coworking blog should be high
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. Coworking space
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping the first headline that comes
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why trying to reach everyone is
There’s a lot to love about the global coworking movement. We’re a community of people who collaborate, share and support each other. Building on the Open Coworking values of collaboration,
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business. Sinek uses Apple
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local entrepreneurial ecosystem, and differentiate themselves
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week, to execute an in-house content
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what you’re up to. Whether you
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey are in and a whopping
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to get the most mileage out
The best images for your coworking blog, website and other content platforms are the ones from your own space. They reflect your community, your culture and your actual workplace. But
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active with comments, emails or shares
Writing a tagline for your blog can be tricky. You want it to be descriptive, concise and catchy—a balance that’s not always easy to strike. If you’re struggling to come
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like from your blog and content
I had an interesting conversation last week with a mover and shaker in the coworking community. This particular person is having trouble coming up with blog post ideas. She
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos, ebooks, webinars, etc., is the
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re sharing them for free. This
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which have to try to scare
Pro-quality press releases are essential for any business. They’re a proven way to get free publicity, and writing one doesn’t have to be hard. I receive a lot of press
Part of Twitter’s brilliance is its simplicity. It is simple, sleek, and easy to navigate. But below the simple interface, Twitter has been rolling out some great new features. Here
I’m a chronic list maker. No, seriously, I think it borders on compulsion. I have list making apps, lists in my calendar, lists on my desktop, lists in my Google
Do you want to chase freelance jobs down one gig at a time forever? Neither do I. It’s more valuable to have repeat work from familiar clients than it is
My first Periscope broadcast was fun. I didn’t know quite what I was doing and I made some mistakes, but I enjoyed the “Scope” experience. My second Scope was not
For years, I’ve called myself a freelance writer. A few weeks ago, however, something happened that made me rethink my stubbornness about referring to myself a freelancer. I was at
I recently noticed that an acquaintance of mine has over 20,000 Twitter followers. He’s fairly well-known in his industry circle, but this enormous amount of followers outsizes his standing by
Guy Kawasaki is a likable guy. He was the chief evangelist for Apple when it was a company trying to find itself, he’s one of the most recognizable names in