Next workshop (10/16): Create your content strategy for 2025
Brand strategy best practices say you should “niche down until it hurts.” But let’s flip that. What if we niche down until it hits? Until
Updated 7/7/24 Heads up, friends: Coworking Day is right around the corner. This international holiday tends to sneak up on space operators. But you want
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
In a recent Lab Workshop, we had sales coach Tyler Archer zoom in from New Zealand to teach us how to increase member conversion with
QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago,
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
You’re not selling desks and wifi. Here are the things remote workers struggle with—many of which coworking solves. Surface your solutions to these struggles in
A guest post by our friends at CoWello Do you have any empty desks at your coworking space? Are you looking for ways to draw
Updated February 4, 2023 I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in
Updated December 8, 2022 Ready to get serious about your coworking blog? Start now with some end-of-year posts. This is a good time of year
Lukewarm brands will get left behind. You must be clear in your vision, values, mission and purpose and build community around them. No more hiding,
Updated September 20, 2022 If PR is part of your marketing strategy (as it should be), this one is for you. There is nothing more
Remote work is not going away, and we have the stats to prove it. Here are 14 remote work statistics and what they mean for
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to
Writing is the core of all marketing. So you’ve go to get it right. Here are 4 tips to become a better writer. Understand who
Want to improve your marketing? Spend more time talking to your community. The insights that come with truly understanding your members and customers will guide
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Oh, Mailchimp, you’ve been great You’ve helped me grow my email lists from zero to over 6,000 subscribers across different projects. But it’s time to
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well.
Hey community manager— Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter,
Wellness offerings are not just nice-to-haves in your space, they are must-haves. Workspace wellness is the future. The days of forced 9-to-5 days under buzzing
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” The advice is solid and it
Posts, reels, stories, pages, groups … it’s a lot to keep up with. And if you’re trying to create all this social media content on-the-fly,
If your newsletter fell off your priorities list as—you know—you worked to survive a pandemic and all, don’t worry. You’re not alone. It’s not hard