Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through.
If exploring the depths of the SEO universe isn’t your thing, don’t worry.
Writing is the core of all marketing.
So you’ve go to get it right.
Here are 4 tips to become a better writer.
Understand who you’re writing forIf you can
I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced or given to whoever was around.
It’s the “my nephew is going to do it”
Want to improve your marketing?
Spend more time talking to your community.
The insights that come with truly understanding your members and customers will guide your marketing strategy.
-Look for
Are you phoning in your marketing?
Just crossing items off a never-ending todo list?
Marketing is so much bigger than your content calendar.
It’s about connection, conversation and bringing people
I get it.
You’re funny, smart, thoughtful and well-informed.
The publications you read all have quippy titles that arouse your curiosity and compel you to read them.
Even the weekly
Write your headline first.
The formula used to be:
Write an articleDecide on a title
Not so with content marketing.
Your headline is
Last week I searched my phone for the nearest coffee shop.
A bunch of results came up so I scrolled down to find the one that appealed to me. I opened the listing to check their
Updated December 13, 2022
If you plan to get serious about creating content for your coworking blog next year, start now with some end-of-year posts.
This is a good time of year for lists, recaps and predictions. People like to
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach and content.
It’s exciting and inspiring to see.
