Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless of the timeline for your own space—I trust you’re doing what’s
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your perspective on community and the future of work make you—as a
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your community. Resist the temptation to isolate and create
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of the greatest war photographers ever. In advising
I really like Instagram Stories. But that’s a relatively new development. For a long time I didn’t get it, I didn’t really use it and, when I did, I wasn’t very good at
If you plan to get serious about creating content for your coworking blog next year, start now with some end-of-year posts. This time of year we see tons of lists, recaps and predictions. People like to read them, they’re a
Last week, a woman at GCUC Canada told me the newsletter she sends out for her coworking space was, “the bane of her existence.” It was pretty funny, but I cringed just a bit.
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending more time putting best practices into place.
Over the years, I’ve received thousands of press releases and requests for coverage. Some are really, really terrible. Others result in articles and ongoing relationships. The majority are deleted.