2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.
Do you need to stretch your comfort zone when it comes to creating blog posts, videos, streaming conversations and virtual events? Smart move. If I could only do one type
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or close, the coworking movement is
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day and have witnessed its growth
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment when they’re standing there like,
Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The majority are deleted. PR for
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and how it could benefit them.
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer base, you are still simply
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless of the timeline for your
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your perspective on community and the
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your community. Resist the temptation to
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of the greatest war photographers ever.
I really like Instagram Stories. But that’s a relatively new development. For a long time I didn’t get it, I didn’t really use it and, when I did, I wasn’t
Last week, a woman at GCUC Canada told me the newsletter she sends out for her coworking space was, “the bane of her existence.” It was pretty funny, but I
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending more time putting best practices
Have you ever had an idea for the greatest piece of content ever,
only to find that a few hours later you can’t remember what your great
idea was? It happens to me all the time.
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we differentiate from the competition; we
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on coffee is a nice perk,
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of stories. And when we die,
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here.
I spent my first year coworking in the wrong space. The long-story-short is that it just wasn’t a good fit for me. I didn’t really participate in the space or
I love live tweeting conferences. It’s fun to share quote, insights, stats and takeaways in real-time with other conference attendees and people following along from home. Conference tweeting is also
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of storytelling as a way to
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your coworking blog headlines right. Years