content marketing Archives

10 Jul

10 Quick Wins to Improve Your Coworking Content

In Marketing and Branding, Pro Tips, Writing
1 comment

No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.

11 Feb

What is Coworking Content, Anyway?

In Community, Coworking, Workspace Industry
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Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I’d clarify. In April of

07 Jan

Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You

In Coworking, Lists, Marketing and Branding, Pro Tips
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Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content

28 Nov

Don’t Make This Newbie Mistake with Your Coworking Content

This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any

16 Jul

It’s Not Just You. Creating Content Can be Stressful.

In Blogging, Coworking, Marketing and Branding, Writing
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I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here. Hi there Content can be stressful. There, I

30 Aug

Coworking Blog Tip: How to Boost SEO by Linking to Your Own Posts

In Coworking, Marketing and Branding, Pro Tips
1 comment

If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your coworking blog should be high priority. When people in your town search Google for

02 Aug

The Secret to Great Headlines for Your Coworking Blog

In Blogging, Marketing and Branding, Writing
0 comment

Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping the first headline that comes to mind on them, you might be wasting your

26 Jul

9 Proven Ways to Strengthen Your Coworking Blog

In Blogging, Marketing and Branding
0 comment

You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve been there. Content marketing, and blogging, in particular, is

17 May

What a Lacrosse Vendor Can Teach Coworking Spaces about Content Marketing

In Coworking, Marketing and Branding, Pro Tips
0 comment

Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why trying to reach everyone is a waste of time and resources, and how directly

15 Mar

Content Marketing as a Bridge Between Your Purpose and Your Business

In Coworking, Marketing and Branding, Videos
0 comment

In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business. Sinek uses Apple as an example, explaining that the company’s why, to