Mar 31 Convo: Hospitality as a Service
In this episode of Coworking Out Loud, Cat Johnson talks with Matthew Holman about his transition from being incarcerated to being a community builder, content marketing and more.
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos,
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which