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content marketing

12 Oct

10 Quick Wins to Improve Your Content Marketing

  • In Marketing and Branding, Pro Tips, Writing
  • 1 comment
content-coworking
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
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11 Feb

What is Coworking Content, Anyway?

  • In Community, Coworking, Workspace Industry
  • 0 comment
coworking-content-overview
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I’d clarify. In April of
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07 Jan

Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You

  • In Coworking, Lists, Marketing and Branding, Pro Tips
  • 0 comment
content-marketing-coworking-space
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
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28 Nov

Don’t Make This Newbie Mistake with Your Coworking Content

  • In Coworking, Marketing and Branding
  • 0 comment
coworking-marketing
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any
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16 Jul

It’s Not Just You. Creating Content Can be Stressful.

  • In Blogging, Coworking, Marketing and Branding, Writing
  • 0 comment
content-for-coworking-space
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here. Hi there Content can be stressful. There, I
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30 Aug

Coworking Blog Tip: How to Boost SEO by Linking to Your Own Posts

  • In Coworking, Marketing and Branding, Pro Tips
  • 2 comments
Coworking-blog-SEO-internal-links
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your coworking blog should be high priority. When people in your town search Google for
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02 Aug

The Secret to Great Headlines for Your Coworking Blog

  • In Blogging, Marketing and Branding, Writing
  • 0 comment
coworking-blog-headlines
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping the first headline that comes to mind on them, you might be wasting your
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26 Jul

9 Proven Ways to Strengthen Your Coworking Blog

  • In Blogging, Marketing and Branding
  • 0 comment
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve been there. Content marketing, and blogging, in particular, is
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17 May

What a Lacrosse Vendor Can Teach Coworking Spaces about Content Marketing

  • In Coworking, Marketing and Branding, Pro Tips
  • 0 comment
content-marketing-coworking
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why trying to reach everyone is a waste of time and resources, and how directly
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15 Mar

Content Marketing as a Bridge Between Your Purpose and Your Business

  • In Coworking, Marketing and Branding, Videos
  • 0 comment
content-marketing-purpose-header
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business. Sinek uses Apple as an example, explaining that the company’s why, to challenge
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"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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2,000+ coworking space operators receive free content tips, resources and curated articles every Thursday. Want in?