Last week, two people who know me well both expressed confusion as to what I'm up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I'd clarify. In April of 2017, I created a Facebook group for coworking space operators … [Read more...]
Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content that … [Read more...]
Don’t Make This Newbie Mistake with Your Coworking Content
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any sales, so I stopped.” [Insert long pause here as I tried to … [Read more...]
It’s Not Just You. Creating Content Can be Stressful.
I received a record number of responses to last week's Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here. Hi there Content can be stressful. There, I said it. It’s a challenge to consistently … [Read more...]
Coworking Blog Tip: How to Boost SEO by Linking to Your Own Posts
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your coworking blog should be high priority. When people in your town search Google for coworking, freelancing, remote work, … [Read more...]