Join The Lab marketing community for coworking spaces
I’m seeing a growing focus on hotel models to define coworking. And I have some thoughts. In terms of giving travelers a way to vet,
I recently had a chat with a coworking space operator who is feeling siloed from other space operators. They run a fantastic space and growing
Dear coworking, If I could talk to my pre-pandemic self, I’d tell her to buckle up. I’d tell her that she will become a different
From my NextSpace Santa Cruz days: Maya, me and Jennifer. I was so fortunate to be a member of a coworking community run by these
In coworking, we talk a lot about the importance of belonging. There’s something deeply human and comforting about finding a place where we can be
As anyone who has attended a Coworking Convo knows, Convos is a community-focused project. Without you, there is no Convo. But there are a lot
When leaders emerge in your community, empower them. When someone shows interest in being a leader, support them. When you see leadership potential in people
As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
Want to improve your marketing? Spend more time talking to your community. The insights that come with truly understanding your members and customers will guide
During our last Cat Johnson Co call of the year, we rounded up our 2021 wins. I’m so proud of what we’re building, one step at a
It finally happened. After Covid forced GCUC 2020 to go virtual, an enthusiastic group of coworking space operators, workspace pros, real estate people, service providers
It’s one thing to bring new members into your space. It’s another thing entirely to bring them into a thriving, welcoming community. Holding space for
Dear coworking, Well, we did it. Despite a pandemic, an economic crisis, empty spaces, isolation, quarantines, Covid scares, sickness and loss, we made it to
I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.
What a year, what a trip, what a time. As we start to emerge out of Covid (fingers crossed), I’ve been reflecting on the things
ICYMI, Clubhouse is all the rage right now—and for good reason. The audio-only social app enables real-time connection between experts, teachers, students, networks, allies, communities
Update: We now have a Coworking Club on Clubhouse! Created by Shervonne Cherry from Spark Coworking, the club will serve as a hub and resource
What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative,
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer
2020 has warped time. This year has accelerated at a pace which has me losing track of months, and everything is simultaneously standing still. So
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s
I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends,
Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and
This is Ed. He’s part of our community at NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to
My friends at GCUC Community recently hosted a facilitated discussion on communication and connection during racial unrest. Panelists for the event were Valerie Williams from
A handful of years ago, my partner Shout and I were visiting family in a small town in Northern California. The plan was to meet
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless
Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the