
Making, Marketing and Community-building During a Pandemic
What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative,
January 30 Coworking Convo: Hosting events your members want to attend

What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative,

Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social

Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer

2020 has warped time. This year has accelerated at a pace which has me losing track of months, and everything is simultaneously standing still. So

I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s

I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends,

Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and

This is Ed. He’s part of our community at NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to

My friends at GCUC Community recently hosted a facilitated discussion on communication and connection during racial unrest. Panelists for the event were Valerie Williams from

A handful of years ago, my partner Shout and I were visiting family in a small town in Northern California. The plan was to meet

Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer

Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless

Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the

Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we

Your members are home. They may be scared, they may be overwhelmed and they may be isolated. Now is not the time to go into

Workspace news can be overwhelming. The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and

Every month, Action for Happiness creates a calendar of things to do to increase wellness, happiness and connection. The calendars are full cool ideas and

Like most people, I’ve had waves of frustration, fear and overwhelm about work, virus, future etc. Uncertainty is hard and my temptation is to overmanage,

Late last year, I had an idea that wouldn’t leave me alone. I’m always on the lookout for ways to support coworking space operators—particularly with

It’s Saturday morning, I’m a pinch under the weather, and Shout and I are catching up on all the Kobe tributes. There’s a lot to

It’s Monday morning, I have a long-ass todo list, and I’m geared up to go into deep production mode between now and early-2020. But something

These two things are true: 1. Every Thursday I send out the Coworking Out Loud Newsletter. 2. Thanksgiving in the States is always on a

Women Who Cowork is changing the coworking game. What started as a blog post has grown into an international community of coworking space operators who

Still bathing in the afterglow of GCUC UK, I’ve readjusted back to Pacific time and have had a few days to let my London coworking

For Coworking Day 2018, I wrote an open letter to community managers. They are the heartbeat of coworking, they have an almost-impossible job, and they

I’m almost decompressed from a week in Denver, where the Women Who Cowork retreat, a workshop I taught on content and leadership, and GCUC USA

Coworking makes us happier. We coworking lifers know this anecdotally, but there’s data to back it up. A study by Emergent Research and GCUC found

Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop;

One year ago today, with exactly zero sleep and a body flooded with blinding anxiety, I stood up in front of a group of people

Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is