Updated September 20, 2022
If PR is part of your marketing strategy (as it should be), this one is for you.
There is nothing more valuable than hearing from other coworking space
Virtual office memberships present a huge opportunity for coworking space operators. Revenue, leads, positioning and more are all strengthened by virtual offerings, including virtual mail.
My go-to source for all things virtual office is Sofia Stolberg,
Friendly reminder that you’re not selling desks and offices.
You’re selling a work experience—a flexible, fun and creative experience that enables your members to do their best work.
To illustrate my point, here
Everything I know about building community, I’ve learned from the community builders that came before me and the communities they built that I’m fortunate to be part of.
I’ve been a member of five coworking spaces
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through.
If exploring the depths of the SEO universe isn’t your thing, don’t worry.
Get Your Coworking Space Tour Right
Your coworking space tour is the most important touchpoint you have to turn a lead into a member.
If your tour is lifeless, bland, rushed or irrelevant,
I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced or given to whoever was around.
It’s the “my nephew is going to do it”
Are you phoning in your marketing?
Just crossing items off a never-ending todo list?
Marketing is so much bigger than your content calendar.
It’s about connection, conversation and bringing people
I get it.
You’re funny, smart, thoughtful and well-informed.
The publications you read all have quippy titles that arouse your curiosity and compel you to read them.
Even the weekly
It’s tempting to hide our humanness to appear “professional.”
Don’t do it.
People don’t connect with a projected image.
We connect with your humanness.
The things that