2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in the encyclopedia or books I
Lukewarm brands will get left behind. You must be clear in your vision, values, mission and purpose and build community around them. No more hiding, friends. The future will be
Coworking is absolutely exploding! With an estimated 40,000 coworking spaces around the world and more opening every week, it’s tricky to keep up with the industry pace. But there are
Updated September 20, 2022 If PR is part of your marketing strategy (as it should be), this one is for you. There is nothing more valuable than hearing from other
Virtual office memberships present a huge opportunity for coworking space operators. Revenue, leads, positioning and more are all strengthened by virtual offerings, including virtual mail. My go-to source for all
Friendly reminder that you’re not selling desks and offices. You’re selling a work experience—a flexible, fun and creative experience that enables your members to do their best work. To illustrate
Everything I know about building community, I’ve learned from the community builders that came before me and the communities they built that I’m fortunate to be part of. I’ve been
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through. If exploring the
Get Your Coworking Space Tour Right Your coworking space tour is the most important touchpoint you have to turn a lead into a member. If your tour is lifeless, bland,
I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced or given to whoever was around. It’s the “my
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about connection, conversation and bringing people
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to read them. Even the weekly
It’s tempting to hide our humanness to appear “professional.” Don’t do it. People don’t connect with a projected image. We connect with your humanness. The things that are relatable. The
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably your most valuable piece of
Update: October 28: There’s a known issue with Flodesk that links sometimes direct to an error page. Once the team gets that resolved, I’ll move my main list over. In
I had no idea what I was doing. It was late 2019, the Coworking Convos model had been proven—people were showing up and spreading the word—and I was looking for
It’s one thing to bring new members into your space. It’s another thing entirely to bring them into a thriving, welcoming community. Holding space for a community to take root,
All signs point to enormous growth in the coworking and flexspace world as remote workers, freelancers, startups, entrepreneurs and small businesses move out of their homes and into shared workspaces.
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” The advice is solid and it applies to a lot of
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other hand, however, persona exercises don’t
Every day is Earth Day, right? Right. It’s important to be mindful of the environmental impact we make, as individuals and as workspace communities every day in every way. This
Posts, reels, stories, pages, groups … it’s a lot to keep up with. And if you’re trying to create all this social media content on-the-fly, you’re wasting time and energy,
As coworking Clubhouse grows and evolves, new strategies and norms are being created in real-time. Here are nine strategies on using Clubhouse to promote your coworking space, including ideas to
Update: We now have a Coworking Club on Clubhouse! Created by Shervonne Cherry from Spark Coworking, the club will serve as a hub and resource for the global coworking community.
It’s a lot to keep up with the latest, greatest social tools when new things drop regularly. I mean, a few weeks ago, I didn’t even know what Clubhouse is
Here we go again with another round of New Year’s resolutions. We always have the best intent, don’t we? Back in real life, gyms and parks would be packed the
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer with a fulltime record store
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or close, the coworking movement is
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment when they’re standing there like,