Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.”
Capa, who died in 1954, is considered one of the greatest war photographers ever.
In advising
I read a lot of books.
I kick back on the couch, flip on the reading light, and get lost between the pages.
I’m usually reading a nerdy marketing or productivity book, but
Time for some tough love: Stop thinking about content and create something today.
Over the years, I’ve received thousands of press releases and requests for coverage.
Some are really, really terrible. Others result in articles and ongoing relationships.
The majority are deleted.
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Have you ever had an idea for the greatest piece of content ever,
only to find that a few hours later you can’t remember what your great
idea was? It happens to me all the time.
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to write about, I have some tough love for you:
You’re
Updated 1/7/2019
One of the most powerful aspects of content marketing is that it can be used for just about anything.
Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
Who are you marketing your coworking space to?
If your response is “everyone,” we need to have a chat.
Your target market is not everyone.
It’s important to get very clear about who would be a good fit in
Note: The following was originally published in the Coworking Out Loud Newsletter. I received such an enthusiastic response that I decided to republish it here.
Hi there
Well, GCUC NYC happened and, as expected, it was outstanding.
My head is