Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through.
If exploring the depths of the SEO universe isn’t your thing, don’t worry.
Get Your Coworking Space Tour Right
Your coworking space tour is the most important touchpoint you have to turn a lead into a member.
If your tour is lifeless, bland, rushed or irrelevant,
I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced or given to whoever was around.
It’s the “my nephew is going to do it”
Are you phoning in your marketing?
Just crossing items off a never-ending todo list?
Marketing is so much bigger than your content calendar.
It’s about connection, conversation and bringing people
I get it.
You’re funny, smart, thoughtful and well-informed.
The publications you read all have quippy titles that arouse your curiosity and compel you to read them.
Even the weekly
It’s tempting to hide our humanness to appear “professional.”
Don’t do it.
People don’t connect with a projected image.
We connect with your humanness.
The things that
Write your headline first.
The formula used to be:
Write an articleDecide on a title
Not so with content marketing.
Your headline is
Update: October 28: There’s a known issue with Flodesk that links sometimes direct to an error page. Once the team gets that resolved, I’ll move my main list over. In the meantime, today’s newsletter is going out via MC.
I had no idea what I was doing.
It was late 2019, the Coworking Convos model had been proven—people were showing up and spreading the word—and I was looking for sponsors to support Convos as an
It’s one thing to bring new members into your space. It’s another thing entirely to bring them into a thriving, welcoming community.
Holding space for a community to take root, grow and thrive is at the
