Grow your coworking space and community in The Lab
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for
Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and
I fancy myself a pretty savvy independent professional. I work out of coworking spaces, I know my way around podcast rooms and media booths, I
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of
I read a lot of books. I kick back on the couch, flip on the reading light, and get lost between the pages. I’m usually
Time for some tough love: Stop thinking about content and create something today.
Have you ever had an idea for the greatest piece of content ever,
only to find that a few hours later you can’t remember what your great
idea was? It happens to me all the time.
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a
Updated 1/7/2023 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
Note: The following was originally published in the Coworking Out Loud Newsletter. I received such an enthusiastic response that I decided to republish it here.
I love live tweeting conferences. It’s fun to share quote, insights, stats and takeaways in real-time with other conference attendees and people following along from
This post was originally published in 2015. It’s been updated it to reflect new ideas and suggestions. The first time I covered a conference, I
I have a thing for infographics. There’s something appealing about seeing data visualized. Who wants to look at a boring old spreadsheet if you can
Talking to coworking people about the importance of community is, as my dad would say, preaching to the choir. Most of us coworking professionals understand
Emergent Research and GCUC (Global Coworking Unconference Conference) just released their 2017-2022 Coworking Forecast. As usual, the annual forecast is full of interesting data and
In an article for OpenSource.com, photographer JT Pennington shares his favorite open source tools for photography enthusiasts. He points out that, while most people “scoff at the idea of a
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your
A couple of years ago, digital marketing agency Heroic Search shared their top tips for marketing a coworking space. I wanted to delve deeper, so I asked some coworking
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making