January 30 Coworking Convo: Hosting events your members want to attend
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your
A couple of years ago, digital marketing agency Heroic Search shared their top tips for marketing a coworking space. I wanted to delve deeper, so I asked some coworking
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why
There’s a lot to love about the global coworking movement. We’re a community of people who collaborate, share and support each other. Building on the
A common question among coworking space operators is how to attract new members. Whether it’s a new space just opening its doors, a space that’s
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
A friend recently asked my advice about finding the right coworking space. She’s new to the concept of coworking but she wants to get away from
We hear a lot about time management. But for Jordan Baker, founder of Focuster, a productivity app that helps you manage your focus, what’s far
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey
The best images for your coworking blog, website and other content platforms are the ones from your own space. They reflect your community, your culture
When insiders talk about the coworking industry we talk about its staggering growth and rapid evolution from a small movement into a global phenomenon. But, in real
Blogging is not for the weak. Like taxes, and parenting (I hear), it just keeps coming. You write an epic post one week and the
Remember in school, when the teacher would break you into small groups and everyone would sit around nervously without saying much, or one person would
Creating content doesn’t have to mean being tied to your desk. There are handy tools that let you do all the content prep work from
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like
Mastery of a skill doesn’t happen overnight. Whether playing guitar, painting landscapes or carving sculptures out of crayons, getting good at something takes time. The same
How’s your blog’s search engine optimization (SEO) looking? There are several things you should do to the text in your blog posts to optimize them,
It’s easy to procrastinate on your blog. When things get busy, writing blog posts falls further down the to-do list until, at some point, it
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos,
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which
Pro-quality press releases are essential for any business. They’re a proven way to get free publicity, and writing one doesn’t have to be hard. I
Twitter chats are a great way to connect with like-minded people, pick up valuable insights and tips, and grow your Twitter following. Last year I
Is writing blog posts a source of stress? Something you know you should do it, but more of an obligation than something you look forward
How’s 2016 looking? Ready to have your best year yet? Do you have your goals for the year set? Even more importantly, do you have