Mar 31 Convo: Hospitality as a Service
Updated March 19, 2023 To become a better writer and content creator, you need to sit down and write. It’s deceptively simple. The more words,
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in
Updated December 8, 2022 Ready to get serious about your coworking blog? Start now with some end-of-year posts. This is a good time of year
You don’t have to say something that’s never been said before. Those sparks of genius are rare. Just share a fresh perspective. We want to
Writing is the core of all marketing. So you’ve go to get it right. Here are 4 tips to become a better writer. Understand who
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
Avoid the Wall of Words. If your text looks like this and all your thoughts run together and it’s really hard to tell where one
Hey community manager— Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter,
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other
Somewhere along the line I learned to write academically. Maybe it was in junior high writing English essays, or using our family’s encyclopedias to write
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of
I read a lot of books. I kick back on the couch, flip on the reading light, and get lost between the pages. I’m usually
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a
If you’re looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
This post was originally published in 2015. It’s been updated it to reflect new ideas and suggestions. The first time I covered a conference, I
I have a thing for infographics. There’s something appealing about seeing data visualized. Who wants to look at a boring old spreadsheet if you can
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to
Small, community-focused coworking spaces face an interesting challenge. Amid chatter of the industry’s insane growth and the mind-boggling valuations of corporate coworking spaces, operators
Blogging is not for the weak. Like taxes, and parenting (I hear), it just keeps coming. You write an epic post one week and the
Creating content doesn’t have to mean being tied to your desk. There are handy tools that let you do all the content prep work from
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using