Hey community manager— Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter, website updates, ad copy, partner communications, flyers and blog posts?
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other hand, however, persona exercises don’t hold a candle
Somewhere along the line I learned to write academically. Maybe it was in junior high writing English essays, or using our family’s encyclopedias to write high school history papers. I would sit on
Updated 11/3/20 To become a better writer and content creator, you need to sit down and write. It’s deceptively simple. The more words, pages, blog posts, and social media posts you create, the clearer your voice, the more streamlined your
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for you: You
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your perspective on community and the future of work make you—as a
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of the greatest war photographers ever. In advising
I read a lot of books. I kick back on the couch, flip on the reading light, and get lost between the pages. I’m usually reading a nerdy marketing or productivity book, but
If you plan to get serious about creating content for your coworking blog next year, start now with some end-of-year posts. This time of year we see tons of lists, recaps and predictions. People like to read them, they’re a