4/25 Coworking Convo: Creating Local Partnerships to Elevate Your Brand
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is
Apparently it’s Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The
I tend to be on-again, off-again with podcasts. I’ll get into them for a while, then I’ll fall away. When I’m in a podcast groove,
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on
I say it all the time because it’s true: coworking has nothing to do with desks and wifi. If all you need is a place
Way back in 1989, Queen Latifah dropped “Ladies First” on the world. The song called for the elimination of stereotypes and giving women due respect.
Updated 1/7/2023 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and
For the last couple of years, I’ve heard buzz about the included.co Secret Santa project for coworking space operators and members. To be honest, I had
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
If you’re looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like
How are you feeling right now? It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in
A couple of weeks ago, I was thinking about how many of my friends and colleagues struggle with overwhelm, anxiety and depression. So I posted
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of
If I see another article about how open workspaces are bad, I’m going to scream. It’s a tired old conversation that we long ago laid
If you follow coworking on social media, you’ve likely see the news that WeWork is no longer paying for meat for its employees. As Fast
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
Let’s do a little thought experiment. What would happen if you lost your coworking space? I mean the actual building, with all your cool interior
A recurring topic of conversation during my record store years was around that period in music history when blues and early R&B—styles created by black
I was recently chatting with a fellow Peers Conference attendee in Austin, Texas. We were at a post-event happy hour swapping stories about working alone,
I spent my first year coworking in the wrong space. The long-story-short is that it just wasn’t a good fit for me. I didn’t really
To see more amazing illustrations from Tyler Feder, pick up her new book, Dancing at the Pity Party. Get it from Amazon | Get it
Note: The following was originally published in the Coworking Out Loud Newsletter. I received such an enthusiastic response that I decided to republish it here.
I love live tweeting conferences. It’s fun to share quote, insights, stats and takeaways in real-time with other conference attendees and people following along from
Bennett Roesch was a fabulous part of the NextSpace Santa Cruz coworking community. He was known for juggling in the common space, organizing group plank
This post was originally published in 2015. It’s been updated it to reflect new ideas and suggestions. The first time I covered a conference, I