I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.
I talk a lot about building a brand community.
But I haven’t shared much about how I apply that strategy to Cat Johnson Co.
Here’s one aspect:
In the past
I don’t have Zoom overload.
At all.
I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends, collaborators, clients, support systems, Lab members, and the
Dear coworking,
How you holding up, mate? We didn’t see this one coming, did we?
Spaces are empty, some are closing, members are cancelling and tensions are high.
Word is
This is Ed.
He’s part of our community at NextSpace Santa Cruz, my home coworking space.
One morning, before COVID sent us all home to work, I walked out of the NextSpace podcast
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and how it could benefit them.
The pandemic has proven to countless
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram:
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
Coworking was never about desks and wifi.
I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are.
As cities around the world have shut
Your members are home.
They may be scared, they may be overwhelmed and they may be isolated.
Now is not the time to go into the corner and freak out about your business.
Now is not the time to relax your content and community outreach.
Now is the time to lean into your story, your purpose and your community.
Resist the temptation to isolate and create