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Coworking

07 Oct

The Heart of Cat Johnson Co

  • In Community, Coworking, Inspiration
  • 1 comment
brand-community-diagram
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s one aspect: In the past
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15 Sep

How Coworking Shines a Light Through Dark Times

  • In Community, Coworking, Inspiration
  • 0 comment
coworking-light
I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends, collaborators, clients, support systems, Lab members, and the
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07 Aug

An Open Letter to Coworking: It’s Time to Think Bigger

  • In Community, Coworking, Inspiration
  • 2 comments
open-letter-coworking
Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and tensions are high. Word is
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28 Jul

Community is How We Roll

  • In Community, Coworking, Inspiration, Storytelling
  • 1 comment
Coworking-community-how-we-roll
This is Ed. He’s part of our community at ‪NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to work, I walked out of the NextSpace podcast
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17 Jun

6 Strategies to Attract New Markets to Your Coworking Space

  • In Coworking, Lists, Marketing and Branding, Pro Tips
  • 0 comment
attract-members-coworking
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and how it could benefit them. The pandemic has proven to countless
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26 May

26 Questions Members Have About Returning to Your Coworking Space

  • In Community, Coworking, Lists, Marketing and Branding
  • 1 comment
member-questions-coworking
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
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16 Apr

25 Virtual Coworking Ideas for Workspace Communities

  • In Community, Coworking, Lists, Pro Tips, Workspace Industry
  • 2 comments
virtual-coworking-ideas
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are. As cities around the world have shut
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13 Apr

Want to Strengthen Your Coworking Community? Serve, Serve, Serve

  • In Community, Coworking, Inspiration
  • 0 comment
strengthen-coworking-community
Your members are home. They may be scared, they may be overwhelmed and they may be isolated. Now is not the time to go into the corner and freak out about your business.
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08 Apr

Pandemic Posts: 13 Content Ideas to Engage Your Members

  • In Blogging, Coworking, Lists, Marketing and Branding, Pro Tips
  • 1 comment
panddmic-posts
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your community. Resist the temptation to isolate and create
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06 Apr

Coworking Depends on Us

  • In Community, Coworking, Inspiration
  • 0 comment
coworking-depends-on-us
Workspace news can be overwhelming. The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and epic failures. But it’s only one
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"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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