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Coworking

25 Apr

My Top 10 Moments from GCUC 2019 (a Completely Biased Account)

  • In Community, Coworking, Inspiration, Lists
  • 4 comments
GCUC-2019-Denver-Women-to-Watch
I’m almost decompressed from a week in Denver, where the Women Who Cowork retreat, a workshop I taught on content and leadership, and GCUC USA all lit me up. Rather than recapping the week’s events, or sharing big picture takeaways,
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21 Mar

Good News! Coworking is Making Us Smarter

  • In #CoworkingWisdom, Community, Coworking, Inspiration
  • 1 comment
coworking-smarter
Coworking makes us happier. We coworking lifers know this anecdotally, but there’s data to back it up. A study by Emergent Research and GCUC found that among coworking members surveyed, 89% reported they are happier, 83% reported they are less lonely,
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05 Mar

Top 9 Challenges of Remote Work (and What To Do About Them)

  • In Community, Coworking, Lists
  • 0 comment
remote-work-challenges
Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop; you can stay in your PJs all day if you want; there’s no boss or
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11 Feb

What is Coworking Content, Anyway?

  • In Community, Coworking, Workspace Industry
  • 0 comment
coworking-content-overview
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I’d clarify. In April of
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21 Jan

9 Dr. King Quotes to Inspire Your Coworking Community

  • In Community, Coworking, Inspiration
  • 0 comment
martin-luther-king-coworking
I say it all the time because it’s true: coworking has nothing to do with desks and wifi. If all you need is a place to sit and get online, you can go to any library, coffee shop or one
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07 Jan

Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You

  • In Coworking, Lists, Marketing and Branding, Pro Tips
  • 0 comment
content-marketing-coworking-space
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
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28 Nov

Don’t Make This Newbie Mistake with Your Coworking Content

  • In Coworking, Marketing and Branding
  • 0 comment
coworking-marketing
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any
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08 Oct

Who Cares About a Hyphen in Coworking? We Do!

  • In Community, Coworking, Writing
  • 0 comment
coworking-hyphen-AP-stylebook
If you’re looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no longer include a hyphen in coworking. For years—since the birth of the coworking movement, really—publications
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19 Sep

What Coworking Operators Can Learn from Frozen Enchiladas

  • In Community, Coworking, Inspiration, Marketing and Branding
  • 0 comment
coworking-enchiladas
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of stories. And when we die, all that will be left of us are the
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04 Sep

Hugs, Coworking and Health

  • In Community, Coworking, Well-Being
  • 0 comment
coworking-hugs
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like everything’s ok? She gives those ones. Yesterday, Jennifer and I had a quick chat
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"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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