Join The Lab marketing community for coworking spaces
One of the highlights of last month’s GCUC conference in Seattle was seeing people get their minds blown about the potential for virtual mail and
I am obsessed with coworking. But having the freedom to work from home today, when I woke up to rain and could use a day
When leaders emerge in your community, empower them. When someone shows interest in being a leader, support them. When you see leadership potential in people
Now that I’ve had a few days to decompress from GCUC Seattle, I have some thoughts. But this year’s a bit different. Rather than recapping
As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
You don’t have to say something that’s never been said before. Those sparks of genius are rare. Just share a fresh perspective. We want to
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to
Get Your Coworking Space Tour Right Your coworking space tour is the most important touchpoint you have to turn a lead into a member. If
Writing is the core of all marketing. So you’ve go to get it right. Here are 4 tips to become a better writer. Understand who
A version of this post was originally published by our friends at Greetly, the world’s most customizable visitor management software. As a workspace manager, running
Want to improve your marketing? Spend more time talking to your community. The insights that come with truly understanding your members and customers will guide
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about
I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to
It’s tempting to hide our humanness to appear “professional.” Don’t do it. People don’t connect with a projected image. We connect with your humanness. The
Be generous with praise. You never know when you might change someone’s life. When I was in high school, a teacher wrote on one of
We didn’t know if it would work. Could we pull off a community conversation via Zoom? It was October of 2019 and we thought 25
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
A major misunderstanding around content is that you need a clear voice and unique angle before you begin. The truth is that the clarity and
During our last Cat Johnson Co call of the year, we rounded up our 2021 wins. I’m so proud of what we’re building, one step at a
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Avoid the Wall of Words. If your text looks like this and all your thoughts run together and it’s really hard to tell where one
Oh, Mailchimp, you’ve been great You’ve helped me grow my email lists from zero to over 6,000 subscribers across different projects. But it’s time to
It finally happened. After Covid forced GCUC 2020 to go virtual, an enthusiastic group of coworking space operators, workspace pros, real estate people, service providers
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
I had no idea what I was doing. It was late 2019, the Coworking Convos model had been proven—people were showing up and spreading the
It’s one thing to bring new members into your space. It’s another thing entirely to bring them into a thriving, welcoming community. Holding space for
All signs point to enormous growth in coworking. Your job is to attract perfect fit members to your space and show them everything they can
Dear coworking, Well, we did it. Despite a pandemic, an economic crisis, empty spaces, isolation, quarantines, Covid scares, sickness and loss, we made it to
I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.