Join the marketing community for coworking spaces
Dear coworking, Well, we did it. Despite a pandemic, an economic crisis, empty spaces, isolation, quarantines, Covid scares, sickness and loss, we made it to
I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well.
Hey community manager— Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter,
Wellness offerings are not just nice-to-haves in your space, they are must-haves. Workspace wellness is the future. The days of forced 9-to-5 days under buzzing
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” The advice is solid and it
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other
What a year, what a trip, what a time. As we start to emerge out of Covid (fingers crossed), I’ve been reflecting on the things
Every day is Earth Day, right? Right. It’s important to be mindful of the environmental impact we make, as individuals and as workspace communities every
Posts, reels, stories, pages, groups … it’s a lot to keep up with. And if you’re trying to create all this social media content on-the-fly,
If your newsletter fell off your priorities list as—you know—you worked to survive a pandemic and all, don’t worry. You’re not alone. It’s not hard
It’s tempting to put off creating a great newsletter for your coworking space. There are so many other things to do. But, it’s important. If
Somewhere along the line I learned to write academically. Maybe it was in junior high writing English essays, or using our family’s encyclopedias to write
As coworking Clubhouse grows and evolves, new strategies and norms are being created in real-time. Here are nine strategies on using Clubhouse to promote your
ICYMI, Clubhouse is all the rage right now—and for good reason. The audio-only social app enables real-time connection between experts, teachers, students, networks, allies, communities
Update: We now have a Coworking Club on Clubhouse! Created by Shervonne Cherry from Spark Coworking, the club will serve as a hub and resource
It’s a lot to keep up with the latest, greatest social tools when new things drop regularly. I mean, a few weeks ago, I didn’t
I’m a fan of testing lightweight versions of projects to see if they resonate. If they do, then I level them up. When we launched
All signs point to an epic workspace return once we move through this mess. The remote/hybrid work model, where people divide their time between the
What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative,
Here we go again with another round of New Year’s resolutions. We always have the best intent, don’t we? Back in real life, gyms and
Your videos don’t have to be perfect to be engaging. If your goal is to connect with your members, potential members, and your extended community,
Do you need to stretch your comfort zone when it comes to creating blog posts, videos, streaming conversations and virtual events? Smart move. If I
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or
2020 has warped time. This year has accelerated at a pace which has me losing track of months, and everything is simultaneously standing still. So
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day