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Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
I spent my first year coworking in the wrong space. The long-story-short is that it just wasn’t a good fit for me. I didn’t really
I love live tweeting conferences. It’s fun to share quote, insights, stats and takeaways in real-time with other conference attendees and people following along from
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of
Here’s a tough truth about blogging: more people will see your headline than ever click through to your content. So it’s essential to get your
A couple of years ago, digital marketing agency Heroic Search shared their top tips for marketing a coworking space. I wanted to delve deeper, so I asked some coworking
If your coworking space is in a crowded market, or if you’re trying to educate your community about coworking, search engine optimization (SEO) for your
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t
Understanding your target audience is one of the most important aspects of effective content marketing. Over the weekend I saw a great example of why
There’s a lot to love about the global coworking movement. We’re a community of people who collaborate, share and support each other. Building on the
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to
The best images for your coworking blog, website and other content platforms are the ones from your own space. They reflect your community, your culture
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active
Writing a tagline for your blog can be tricky. You want it to be descriptive, concise and catchy—a balance that’s not always easy to strike.
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like
I had an interesting conversation last week with a mover and shaker in the coworking community. This particular person is having trouble coming up
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos,
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which
Pro-quality press releases are essential for any business. They’re a proven way to get free publicity, and writing one doesn’t have to be hard. I
Part of Twitter’s brilliance is its simplicity. It is simple, sleek, and easy to navigate. But below the simple interface, Twitter has been rolling out