Get your pass today! Coworking Creators Summit – Oct. 23
We didn’t know if it would work. Could we pull off a community conversation via Zoom? It was October of 2019 and we thought 25
Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
A major misunderstanding around content is that you need a clear voice and unique angle before you begin. The truth is that the clarity and
During our last Cat Johnson Co call of the year, we rounded up our 2021 wins. I’m so proud of what we’re building, one step at a
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Avoid the Wall of Words. If your text looks like this and all your thoughts run together and it’s really hard to tell where one
Oh, Mailchimp, you’ve been great You’ve helped me grow my email lists from zero to over 6,000 subscribers across different projects. But it’s time to
It finally happened. After Covid forced GCUC 2020 to go virtual, an enthusiastic group of coworking space operators, workspace pros, real estate people, service providers
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
I had no idea what I was doing. It was late 2019, the Coworking Convos model had been proven—people were showing up and spreading the
It’s one thing to bring new members into your space. It’s another thing entirely to bring them into a thriving, welcoming community. Holding space for
All signs point to enormous growth in coworking. Your job is to attract perfect fit members to your space and show them everything they can
Dear coworking, Well, we did it. Despite a pandemic, an economic crisis, empty spaces, isolation, quarantines, Covid scares, sickness and loss, we made it to
I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well.
Hey community manager— Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter,
Wellness offerings are not just nice-to-haves in your space, they are must-haves. Workspace wellness is the future. The days of forced 9-to-5 days under buzzing
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” The advice is solid and it
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other
What a year, what a trip, what a time. As we start to emerge out of Covid (fingers crossed), I’ve been reflecting on the things
Every day is Earth Day, right? Right. It’s important to be mindful of the environmental impact we make, as individuals and as workspace communities every
Posts, reels, stories, pages, groups … it’s a lot to keep up with. And if you’re trying to create all this social media content on-the-fly,
If your newsletter fell off your priorities list as—you know—you worked to survive a pandemic and all, don’t worry. You’re not alone. It’s not hard
It’s tempting to put off creating a great newsletter for your coworking space. There are so many other things to do. But, it’s important. If
Somewhere along the line I learned to write academically. Maybe it was in junior high writing English essays, or using our family’s encyclopedias to write
As coworking Clubhouse grows and evolves, new strategies and norms are being created in real-time. Here are nine strategies on using Clubhouse to promote your
ICYMI, Clubhouse is all the rage right now—and for good reason. The audio-only social app enables real-time connection between experts, teachers, students, networks, allies, communities
Update: We now have a Coworking Club on Clubhouse! Created by Shervonne Cherry from Spark Coworking, the club will serve as a hub and resource
It’s a lot to keep up with the latest, greatest social tools when new things drop regularly. I mean, a few weeks ago, I didn’t