2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.
You don’t have to say something that’s never been said before. Those sparks of genius are rare. Just share a fresh perspective. We want to hear from you. Your tipsYour
I’m mixed on customer personas. On the one hand, creating them can be a valuable exercise to clearly define your target market. On the other hand, however, persona exercises don’t
Updated 11/3/20 To become a better writer and content creator, you need to sit down and write. It’s deceptively simple. The more words, pages, blog posts, and social media posts
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for you: You should write the
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your community. Resist the temptation to
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here.
Are you overlooking one of the most important aspects of creating engaging content? If you’re spending time on your coworking blog posts but just slapping the first headline that comes
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local entrepreneurial ecosystem, and differentiate themselves
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week, to execute an in-house content
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what you’re up to. Whether you
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to get the most mileage out
Creating content doesn’t have to mean being tied to your desk. There are handy tools that let you do all the content prep work from wherever you find yourself with
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using content to differentiate itself from
Writing a tagline for your blog can be tricky. You want it to be descriptive, concise and catchy—a balance that’s not always easy to strike. If you’re struggling to come
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like from your blog and content
Mastery of a skill doesn’t happen overnight. Whether playing guitar, painting landscapes or carving sculptures out of crayons, getting good at something takes time. The same is true of blogging. You
I had an interesting conversation last week with a mover and shaker in the coworking community. This particular person is having trouble coming up with blog post ideas. She
How’s your blog’s search engine optimization (SEO) looking? There are several things you should do to the text in your blog posts to optimize them, including putting your keywords in
It’s easy to procrastinate on your blog. When things get busy, writing blog posts falls further down the to-do list until, at some point, it falls off the list completely.
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos, ebooks, webinars, etc., is the
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re sharing them for free. This
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which have to try to scare
Keeping your business blog updated is one of those jobs that’s never done. As soon as you get one post up, you need to start thinking about the next one.
Twitter chats are a great way to connect with like-minded people, pick up valuable insights and tips, and grow your Twitter following. Last year I started participating regularly in chats
Is writing blog posts a source of stress? Something you know you should do it, but more of an obligation than something you look forward to? It doesn’t have to
Being a successful freelance writer requires a lot more than just writing. We have to be organizational ninjas, article pitching machines, master list makers, content strategists, photographers, designers, and more.
If you’ve ever struggled to come up with blog post ideas, you’re not alone. It’s challenging to create a steady stream of interesting posts that people want to read. But,