If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a blank screen wondering what to write about, I have some tough love for you:
You’re
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to receive future newsletters, subscribe here.
Hi there
Content can be stressful.
There, I
Are you overlooking one of the most important aspects of creating engaging content?
If you’re spending time on your coworking blog posts but just slapping the first headline that comes to mind on them, you might be wasting your
You’re blogging for your coworking space, but you’re not confident in your strategy.
You know your blog could be a lot better but you aren’t sure where to begin.
I’ve been there.
Content marketing, and blogging, in particular, is
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local entrepreneurial ecosystem, and differentiate themselves from other coworking spaces.
I recently shared 50+ post
Do you need $250,000 to launch a content strategy for your coworking space?
Ummm, no.
Definitely, not.
But, according to an article I read last week, to execute an in-house content strategy you need a big content team, including:
Consistency is key to a great coworking blog.
You need to publish content regularly to keep your readers, and Google, engaged and aware of what you’re up to.
Whether you blog once a month or once a week, there
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene.
But, to get the most mileage out of a post, you have to think strategically. I
Creating content doesn’t have to mean being tied to your desk. There are handy tools that let you do all the content prep work from wherever you find yourself with a few minutes to spare.
Here are 4 of
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using content to differentiate itself from the competition and position itself as a local, industry