Join The Lab marketing community for coworking spaces
Friendly reminder that you’re not selling desks and offices. You’re selling a work experience—a flexible, fun and creative experience that enables your members to do
I’m seeing a growing focus on hotel models to define coworking. And I have some thoughts. In terms of giving travelers a way to vet,
I finally got around to watching the Mr. Rogers documentary Won’t You Be My Neighbor. I knew I’d be inspired, and I was. What I wasn’t
From my NextSpace Santa Cruz days: Maya, me and Jennifer. I was so fortunate to be a member of a coworking community run by these
Remote work is not going away, and we have the stats to prove it. Here are 14 remote work statistics and what they mean for
As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
All signs point to enormous growth in coworking. Your job is to attract perfect fit members to your space and show them everything they can
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well.
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
There’s an old saying in coworking circles that your competition is not other coworking spaces, but people working from their couch, or kitchen table, or…closet?
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending
Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop;
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is
Apparently it’s Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on
I say it all the time because it’s true: coworking has nothing to do with desks and wifi. If all you need is a place
Way back in 1989, Queen Latifah dropped “Ladies First” on the world. The song called for the elimination of stereotypes and giving women due respect.
Updated 1/7/2023 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and
For the last couple of years, I’ve heard buzz about the included.co Secret Santa project for coworking space operators and members. To be honest, I had
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like
How are you feeling right now? It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in