January 30 Coworking Convo: Hosting events your members want to attend
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
All signs point to enormous growth in coworking. Your job is to attract perfect fit members to your space and show them everything they can
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well.
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
There’s an old saying in coworking circles that your competition is not other coworking spaces, but people working from their couch, or kitchen table, or…closet?
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending
Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop;
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is
Apparently it’s Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on
I say it all the time because it’s true: coworking has nothing to do with desks and wifi. If all you need is a place
Way back in 1989, Queen Latifah dropped “Ladies First” on the world. The song called for the elimination of stereotypes and giving women due respect.
Updated 1/7/2023 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and
For the last couple of years, I’ve heard buzz about the included.co Secret Santa project for coworking space operators and members. To be honest, I had
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like
How are you feeling right now? It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in
A couple of weeks ago, I was thinking about how many of my friends and colleagues struggle with overwhelm, anxiety and depression. So I posted
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of
If I see another article about how open workspaces are bad, I’m going to scream. It’s a tired old conversation that we long ago laid
If you follow coworking on social media, you’ve likely see the news that WeWork is no longer paying for meat for its employees. As Fast
I received a record number of responses to last week’s Coworking Out Loud Newsletter, so I decided to republish it here. If you want to
A recurring topic of conversation during my record store years was around that period in music history when blues and early R&B—styles created by black
I was recently chatting with a fellow Peers Conference attendee in Austin, Texas. We were at a post-event happy hour swapping stories about working alone,