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It’s tempting to put off creating a great newsletter for your coworking space. There are so many other things to do. But, it’s important. If
As coworking Clubhouse grows and evolves, new strategies and norms are being created in real-time. Here are nine strategies on using Clubhouse to promote your
ICYMI, Clubhouse is all the rage right now—and for good reason. The audio-only social app enables real-time connection between experts, teachers, students, networks, allies, communities
It’s a lot to keep up with the latest, greatest social tools when new things drop regularly. I mean, a few weeks ago, I didn’t
What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative,
Here we go again with another round of New Year’s resolutions. We always have the best intent, don’t we? Back in real life, gyms and
Your videos don’t have to be perfect to be engaging. If your goal is to connect with your members, potential members, and your extended community,
Do you need to stretch your comfort zone when it comes to creating blog posts, videos, streaming conversations and virtual events? Smart move. If I
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment
Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The
Coworking has grown by leaps and bounds the last few years. But there are still tons of people who don’t understand what coworking is and
Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless
Now is a great time to request press coverage for your coworking space. Your pivot to virtual coworking, your insights into work-from-home culture, and your
Now is not the time to relax your content and community outreach. Now is the time to lean into your story, your purpose and your
Photojournalist Robert Capa used to say, “If your photographs aren’t good enough, you’re not close enough.” Capa, who died in 1954, is considered one of
I really like Instagram Stories. But that’s a relatively new development. For a long time I didn’t get it, I didn’t really use it and,
Last week, a woman at GCUC Canada told me the newsletter she sends out for her coworking space was, “the bane of her existence.” It
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending
Have you ever had an idea for the greatest piece of content ever,
only to find that a few hours later you can’t remember what your great
idea was? It happens to me all the time.
If you ever sit down at the computer with the intention of writing a post for your coworking blog and end up staring at a
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on
Updated 1/7/2023 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers,
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of